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Research papers

Using research to develop Woolworths greatest asset

In recent years Britain has experienced a lengthy period of recession and depressed consumer demand. The successful retail organisations have sought further efficiencies in their distribution, operations, stock-holding policies and marketing to...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession
Authors: Michael Hague-Moss, Howard Warren
June 15, 1993
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Citation

Hague-Moss and Warren (1993a, June 15). Using research to develop Woolworths greatest asset. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/using-research-to-develop-woolworths-greatest-asset